Red - Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.
Yellow - Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.
Blue - Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant.
Orange - Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention.
Green - Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
Purple - Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.
Gray - Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring.
Brown - Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort.
White - Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.
Black - Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures).
There are various cultures who understand the need of colors in their own special manner. Lets see how:
Red -
China - symbol of celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
India - color of purity (used in wedding outfits).
United States - Christmas color when combined with green, Valentines Day when combined with pink, indicates stop (danger) at traffic lights.
Eastern cultures - signifies joy when combined with white.
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Yellow
Asia - sacred, imperial.
Western cultures - joy, happiness.
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Blue
China - associated with immortality.
Colombia - associated with soap.
Hindus - the color of Krishna.
Jews - holiness.
Middle East - protective color.
* Note: Blue is often considered to be the safest global color.
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Orange
Ireland - religious significance (Protestant).
United States - inexpensive goods, Halloween (with black).
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Green
China - studies indicate this is not a good color choice for packaging, green hats mean a man's wife is cheating on him.
France - studies indicate this is not a good color choice for packaging.
India - the color of Islam.
Ireland - religious significance (Catholic).
Some tropical countries - associated with danger
United States - indicates go (safe) at traffic lights, environmental awareness, St. Patrick's Day, Christmas color (red and green).
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Purple
Western cultures - royalty.
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Brown
Colombia - discourages sales.
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White
Eastern cultures - mourning, death.
Japan - white carnations signify death.
United States - purity (used in weddings).
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Black
Western cultures - mourning, death.
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Saffron
Hindu - sacred color. (orangish peach color)
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Pastels Korea - trust. United States - spring, Easter; pale blue (baby blue) stands for an infant boy; pale pink stands for an infant girl.
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